SEO Competitor Analysis: How to analyze their keywords


Hey Techies, SEO competitor analysis is a critical step in any SEO campaign. It’s best to complete this step when creating your business plan to determine the traffic volume and competition within your nitch. 

Competitor keyword analysis can be used to check your competitor’s website traffic. This practice gives you information to determine potential sales and profits in your business. 

Competitor website analysis is pretty simple when you know what you’re looking for. The first step is to determine who your keyword competitors are. 



#1 Use your keyword list to determine worthy competitors 


During this phase of the practice, you will be utilizing the keyword list you created. If you are looking for the best ways to generate your keyword list click the following blog:


If you prefer to watch a Youtube video on keyword research please check out our video below: 




Competitor website analysis



#2 Using your competitors URL’s to determine your competitor’s website traffic & best keywords  


With your list of keywords and the corresponding top, three URL’s from your competitors will be determining the best keywords to target based on search volume per month. 

Take each URL and plug them into SPYFU. This is a website that allows you to see statistics for a URL’s SEO. 

Scroll down to the best keywords. This list shows you your competitor’s SEO ranking for a keyword.  



keyword competitors



#3 Determining if beating the top three spots in Google is within reason


There are a few metrics to keep in mind when deciding if an SEO campaign is worth it. 

Certain keywords have very well-done SEO making it extremely difficult to beat. The goal is to find a long-tail keyword that has relatively low SEO done with a decent amount of traffic. 

To determine the difficulty to outrank your SEO competition I use the AHREFS backlink checker:

Some key metrics are domain authority, URL authority, number of backlinks, page word count, number of images, and number of videos. 



Competitor keyword analysis



Domain Authority-

An estimation of how much authority a domain has on Google. Domain authority is based on the consistency of brand across third-party websites such as Yelp, BBB, Google Maps, and other local business directories. Other websites with higher domain authority and brand consistency on those websites boost your website’s domain authority.


URL Authority-

Google does not rank websites, they rank website pages for accuracy for their customers. URL authority is very similar to domain authority in that it’s directly affected by backlinks from high domain authority third-party website references. 



Backlinks are third-party websites referring to your URL. For example, if you post a blog on Facebook and include your blog posts link this is a backlink. Getting backlinks from websites in the same nitch with high domain authority helps boost your URL & Domain Authority as it shows Google consistency. 


Page Word Count-

Google prefers longer articles to shorter ones. Utilizing your keyword competitor list of URL’s you can determine the average word count you need to best. 


Image Count-

Similar to page word count, images are just as important to Google. Some things to remember are ALT tags should use keywords you plan to target, and filenames should be using keywords as well. For example, an image seocompetitoranalysis.jpeg, with the alt tag of SEO competitor analysis would do nicely. You want more images than your competitors have. 


Video Count-

Just as with image and word count, videos are a great addition to your blog post. Videos encourage more on-page time which is a huge metric Google watches. Include more video’s on your website page than your SEO competitors. 



competitor's website traffic

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